Business Masteries
Comprehensive Business Development Process
Introduction:
The Business Masteries six-month development process is designed to help business entrepreneurs and sales professionals implement powerful tools and systems systematically, which will help increase income and decrease the number of hours at work..
There are three ways to increase income and reduce the number of hours worked.
1. Increase daily productivity.
Get more done in less time by identifying time wasters, and concentrate efforts on more productive activities.
2. Delegate to others.
Get lower-cost resources inside or outside of your business/ organization to perform the tasks that higher-value resources are currently doing.
3. Implement powerful systems.
Identify tools, systems, and processes that can lighten the workload. Identify work that is being done by individuals that could be done effectively by appropriate tools, systems, and processes.
Benefits:
* Increase income, decrease hours
* Let systems do the work for you
* Develop a process for systematic addition of business partners
* Build your own personal sales force through 15 professional business partners
* Implement a turnkey marketing system
* Implement tools to save time
* Increase time with family
* Learn how to keep balance in all areas of your life
The full program includes:
* Development of a detailed twelve-month business plan.
* Business consulting and coaching for six to twelve months.
* Advanced training in personality assessment and sales development.
* Six months of turnkey relationship marketing.
* One month of advanced business development training.
* Two months of time, activity, and productivity tracking and training.
* Five months of business development seminars and follow-up.
* Training on how to open new referral sources.
* Tools to build loyalty with each of your referral sources.
Who Should Attend:
Salespeople, sales managers, wholesale account executives, business owners, loan officers, Realtors, or anyone involved in sales or building a business. This system is available to a select group of individuals and businesses who have demonstrated that they have the right attitude, understanding, and passion for personal and team success. Qualified individuals will go through an extensive three- to six-month development process to assist them in reaching their full potential in the most effective manner.
Qualification Process:
Individuals must complete a Business X-Ray, which will help determine strengths, weaknesses, potential, overall ability, and openness to implementing new and powerful systems. If an individual qualifies, then there must be a twelve-month commitment to follow through with the systems that will be developed. Tools within this program boast a 95% follow-through rate for those who are selected to participate. Each group can only have a limited number of participants.
Results-Based Pricing:
There are many products and services that claim they will increase your business; but will they link their pricing to the achieved results? No! With Synergy, if you don't earn at least $50,000 extra in income over the next twelve months, you will pay significantly less because your pricing is tied to your results. Note: Pricing is dependent on the integrity of program participants, which is why we are so cautious about who we allow to participate.
Implementation:
It is very important that this system is implemented properly and that the individual fully
"buys in" to the system. If the specific steps are not followed by the individual, he or she may be dropped from the program. The following pages contain the specific steps required for successful implementation.
RESPA and TIL
If you are providing services to professional referral sources, please seek legal counsel to ensure that you remain compliant to your company's policies and procedures.
Business Development Schedule
Week 1
Week 1 (4-hour training) ___/___/____ ___:___ to ___:____
1. Business development model.
2. 12 Principles to Life Masteries.
3. Review your personal Business X-Ray and set major goals.
4. Learn basic referral penetration script.
5. Review ActionVision system, tools, and 8-week development schedule.
Business development assignments:
- Read Business X-Ray instructions.
- Bring a printout from your database of all A, B, and C referral sources.
- Bring a printout of all past clients.
- Complete week one of ActionVision's 8-week business development schedule.
- Complete the funnel strategy each day.
The first week of the program is an intensive development of the basic foundational pieces that need to be in place to increase your business rapidly. You will learn how to build a winning battle plan for success: how, when, where, and why to use your direct mail, your phone, and your in-person meetings.
This week's principles will help build a strong foundation on which we can develop your detailed business plan over the next twelve months. You will begin to identify which systems need to be implemented to increase your business 50% or more every year for the next four years.
You will also receive your ActionVision business development system, which will provide tools to immediately help build your business. It has been proven that most seminars and training sessions fail because participants fail to follow through with what they learn. This will not happen to you!
You will learn how to do a simple one-minute presentation that will quickly open doors in an easy and effective way. In addition to your own skills, talents, and tools, you will have a team of individuals and tools that will help you reach your full potential. By following the simple steps within the program, you can accomplish more in 30 days than many sales professionals accomplish in five years. The following script will help you do that:
"Hi! My name is ________________, and I do business a little differently than others in the industry. I work with ten to fifteen top professional referral sources and help them increase their business by 25% to 50% and decrease the number of hours they work by 10 to 15 per week. The way I do this is by implementing systems that will increase your business even when you are not working. Would you like to set up a 20-minute appointment to see if you qualify to participate?"
Business Development Schedule
Week 2
Week 2 (3-hour training) ___/___/____ ___:___ to ___:____
6. Review assignments and ActionVision system.
7. Develop your own personal 12-month business plan.
8. Do a group case study on personality analysis for referral sources.
9. Complete a personality analysis and develop your professional coaching team.
Business development assignments:
- Complete 2 Business X-Rays.
- Begin tracking all leads using page 30C or computer.
- Complete week two of ActionVision's 8-week business development schedule.
(Make sure to view MaxSys video this week.)
- Review funnel tracking strategy.
After accomplishing more in week one than most sales people accomplish in their first three years, you will be ready for week two. You will have learned during week one that you do not want to be doing the GOOD things, but you want to select the GREAT things. You at least will have selected your five referral sources and will be ready to bring them added value like you've never dreamed possible.
Learn the basics of your foundational personality and what that means to your business as well as your personal life. Scientifically select individuals to assist you in reaching your full potential in business in the least amount of time.
You will work with a certified business consultant/ trainer to build your own personal twelve-month detailed plan. He or she will assist you in building a plan to reach your dreams in all areas of your life, taking into consideration your personality, strengths, weaknesses, skills, and contacts.
After being on the system for only eight days and investing only a few hours in the proper areas, you will be in a position most experienced salespeople only wish they could find themselves. While you are busy applying what you learned during the week, Synergy will be busy applying its principles beyond the classroom time you have invested.
Every minute in the classroom is designed to be productive and profitable for you. Now would be a great time to get excited, knowing that you will have the ability, tools, and confidence to go into any office of any professional and determine if they are good enough to work with you!
Business Development Schedule
Week 3
Week 3 (2-hour training) ___/___/____ ___:___ to ___:____
10. Sign off on personal plan.
11. Start using page 44 (back of 1-1 to 1-25 tabs) to detail actions.
12. Select 6 marketing pieces from MaxSys, MaxSys for Children, or MaxSys for Professionals.
13. Determine which turnkey mailing solution to utilize. (Use tabs in back of ActionVision.)
Business development assignments:
- Send out first relationship mailing to past clients and referral sources.
- Complete week three of ActionVision's 8-week business development schedule.
- Deliver your first two Business X-Rays with complete presentation.
- Obtain three referrals from the presentations.
- Do two more Business X-Ray interviews.
- Review funnel tracking strategy
By the third week of training, you will be amazed at where you have taken your business and how much more you know about building a successful business. By now you have probably had to pass up additional business as a result of attending the development sessions. You now have the mental toughness to understand that closing a deal here or there for $1,000 in income is not as important as building your own special empire and selecting special people like yourself with whom to do business.
Sound to good to be true? It's all very simple, actually. Help someone else make a great deal of money. Make sure they continue to need you to keep making that money, and they will do business with you. Is it easy to understand? Yes! Is it easy to do? No! If it was easy to do and to follow through with, then everyone would be doing it. But they aren't, and you are! Why do you follow through when they don't? Because you now understand the costs for you not to follow through, and you also have the proper tools to simplify the process.
Start your first mailing and have the confidence that you now have the next six months of mailings completed. You no longer have to worry about consistency because you now have a system in place that will do the work for you.
Business Development Schedule
Week 4
Week 4 (2-hour training) ___/___/____ ___:___ to ___:____
14. Receive your own personal business plan.
15. Start "time blocking" your day.
16. Start Daily Masteries. (Activity, Productivity, Time)
17. Review the Business X-Ray you have completed for your key business partners.
Business development assignments:
- Every day, every hour, complete Daily Masteries.
- Follow up relationship calls to past clients.
- Complete week four of ActionVision's 8-week business development schedule.
- Review your ActionVision plan every day and schedule the completion of page 44.
- Review funnel tracking strategy.
If you have followed the program, you now can increase your income and decrease the number of hours you need to work each week because you will have a number of systems in place. They will help your business grow even when you are not working.
If you haven't been keeping up, now is the time for catching up. Be disciplined, and take one hour a day to focus on taking yourself and your business to the next level. Those around you will be impressed and curious about your new secret to success.
Business Development Schedule
Week 6 - Session #5
Week 6 (2-hour training) ___/___/____ ___:___ to ___:____
18. Complete first month of ActionVision scoring.
19. Work on advanced presentation skills and X-Ray analysis.
20. Identify six surprise marketing pieces to use.
21. Perfect surprise marketing presentation.
Business development assignments:
- Every day, every hour, complete Daily Masteries.
- Do advanced presentation to five targeted referral sources.
- Follow up relationship calls to referral sources.
- Complete three surprise marketing campaigns for the best producers.
- Complete weeks five and six on ActionVision's 8-week schedule.
- Review funnel tracking strategy.
So...what does it feel like to be the president of your own company? What does it feel like to have specific direction and know exactly what you should be doing, when, and to what degree? In six weeks you will start to see things that will take others five or ten years to develop on their own.
You now have a turnkey marketing system in place that will function without you doing any of the work. How does that feel? Do you see the benefits of implementing systems rather than doing all the work the hard way - by yourself? As you
re-engineer your business operations, your attitude toward life and your approach to each day also will start to change, almost without you fully knowing what is happening. If it's this good after six weeks, can you visualize what it will be like after six or twelve months? Two years? What will people say about your success?
Business Development Schedule
Week 8 - Session #6
Week 8 (2-hour training) ___/___/____ ___:___ to ___:____
22. Review Daily Masteries results.
23. Review use of page 44.
24. Identify and detail steps to save time and increase dollar productivity.
25. Review month two of ActionVision plan.
Business development assignments:
- Every day, every hour, complete Daily Masteries.
- Follow up relationship calls to referral sources.
- Complete weeks seven and eight for ActionVision's 8-week schedule.
- Review funnel tracking strategy.
Having big dreams and goals is important, but so many people do not know what specific actions they need to take each day to achieve their dreams. Have you ever felt you had so much more potential that you just weren't tapping? The reason you have felt that way is because you're probably right!
Why do 2% of professionals outproduce the other 98%?
- 27% of the people do not know specifically what they want to accomplish.
- 63% of the people know what they want but do not know what specific actions to take to accomplish their dreams and goals.
- 8% of the people know what they want and know the specific actions they need to take but are not willing to pay the price to take the necessary actions.
- Only 2% will . . .
- know what they want
- know what actions to take
- be willing to pay the price
This 2% will outproduce the other 98% combined! Where will you decide to be?
Over the next few weeks, you will start to make your actions really come alive. By detailing each month what you want to do in every area of your life, you will know specifically what you need to do to reach your dreams and full potential.
Business Development Schedule
Week 12 - Session #7
Week 12 (2-hour training) ___/___/____ ___:___ to ___:____
26. Review month three of ActionVision plan.
27. Personality development session: How to sell to key accounts.
28. Review Daily Masteries as a team.
29. Review turnkey marketing systems.
Business development assignments:
- Follow through by using the tools daily without requiring additional accountability.
- Start to analyze results versus efforts and determine steps to improve productivity.
- Start integrating sales development tools with personality assessment and application.
- Demonstrate independent thinking and take action.
- Obtain three referral sources' databases and place them into turnkey systems.
A teacher's greatest moment arrives when a student becomes independent and starts to teach others. Our goal is to create the best presidents in the world. Your success is our success. What business are you in? Most individuals think they are selling a product or service, but by now you will understand that you are in the dream-making business.
You understand that the more people you help reach their dreams, the faster you will reach yours. By now you may be considering or are already making plans to become certified in Dream-Making, or ActionVision, as some might call it. By becoming certified, you will gain an understanding of how to use tools and systems and how to help others identify their life dreams and goals.
Understanding how to do this without the tools is like learning how to fly a plane without ever getting in the cockpit. Thinking outside of the box is the only way to beat your hardworking, well-established competition.
Business Development Schedule
Week 16 - Session #8
Week 16 (2-hour training) ___/___/____ ___:___ to ___:____
30. Review month four of the ActionVision plan.
31. Personality development session: How to keep balance in whole life with great business success.
32. Use Daily Masteries to identify areas for increasing productivity.
33. Invite key referral sources to business development session and have them complete X-Rays.
Business development assignments:
- Keep up with all daily assignments with only self-accountability.
- Identify specifically what percentage of business growth should use penetration strategies and what percentage should use expansion strategies.
- Teach your top five key referral sources the business principles you have learned.
- Complete the ActionVision interview using the full Business X-Ray.
- Begin preparing materials for a smart mailing system.
If one of your referral sources were to have ten leads, how many of those would they turn into business? The average in most industries is one out of ten. That would mean that your professional referral sources will only get paid for 10% of their work.
If they are not being paid for 90% of the work they do, how hard do you think it would be for them to earn a great deal of money without significantly increasing the number of hours they work?
If asked, most large income-producing referral sources do not want to increase their income. Why? Most individuals equate more income with additional hours of work. You will learn how to re-engineer their thinking so they will realize that you can help them increase their income and reduce the number of hours they work by putting systems in place to help them increase their business even when they are not working at it.
Business Development Schedule
Week 20 - Session #9
Week 20 (2-hour training) ___/___/____ ___:___ to ___:____
34. Review month five of ActionVision plan.
35. Invite key referral sources to review their personal X-Rays.
36. Take your business to the next level.
37. Determine specific action plan for next six months.
Business development assignments:
- Maintain all daily assignments.
- Create a basic smart mailing campaign for all prospects.
- Study for your final exam.
In just a short time, you will be done with some of the most advanced training in the industry. What feelings do you have? Do you already see the benefit of running your business based on systems, structure, and discipline? After twenty-six weeks, you should have most of the great habits necessary for running your company successfully.
The key to increasing your income and decreasing your time is really very simple. Build your business based on systems and helping others to reach their dreams. Surround yourself with people that you help, and you will create your own sales force who will build your business for you. Consider the stewardship of what has been given to you and share it with others.
Your success in business will be extremely evident, and you will have a sense of fulfillment because those you have helped will be esteemed by you and others.
Business Development Schedule
Week 24 - Session #10
Week 24 (2-hour training) ___/___/____ ___:___ to ___:____
38. Review month six of ActionVision plan.
39. Final exam.
Business development assignments:
- Congratulations! You've graduated from boot camp.
- Get everything into position for implementation of the next phase of your business.
Business Development Schedule
Week 26 - Session #11
Week 24 (2-hour training) ___/___/____ ___:___ to ___:____
40. Review results of final exam and award prizes.
41. Answer questions and verify direction for all team members.
Congratulations! You have made it successfully through the entire program. You have learned more in six months than most business people will learn in a lifetime. What's even more important than learning, though, is the application of the knowledge.
You may be wondering why this program has been so successful for you when you may have started many things in the past and not followed through. The secret of the success is -- you! The training, systems, and tools have all been designed to help you follow through. Great work!
Some individuals will think, once they have everything in place, that they have learned the lessons and do not have to maintain the discipline. If you choose to do this, your business probably will not go down immediately. The systems you, as president of your own company, have implemented are so powerful that our experience shows that it will actually take four to five months for your business to be severely impacted by a lack of discipline.
Once an individual drops the ball, it is very hard for them to recover. Do not make this mistake. If you do recover, the cost for this mistake will usually be over $100,000 in lost income. Invest time, discipline, energy, systems, and money back into your business. It will make all the difference in the world.
Success Of The System
The success of the program lies within you and the implementation of systems in which you will be trained, coached, and mentored. We have found that most individuals have amazing skills and talents that often are not utilized to their fullest capabilities. We also have found that very effective, efficient people often have individuals around them who are good-- but inefficient-- workers. Inefficiencies from above and below tend to flow to the most effective individuals, thereby making them less effective. (See diagram 1-1.)
This program will not create success for you but with you. When combined with your skills, talents, resources, and passion for success, it will produce results far beyond what most individuals dream possible. (See diagram 1-2.) You are the key ingredient to making the system successful, and we understand that.
Our responsibility is to hand our entire knowledge-base of the systems over to you. Your responsibility is to share your dreams and visions with those around you and to implement the systems and tools as you deem appropriate to accomplish those dreams. Can you see, hear, feel, and experience everyone in your organization moving toward the same vision in a coordinated, scientific method? The results will be moving beyond your dreams in every area of your life!
Foundational Values, Hard Work Ethic, and Attitude are the winning combination.
The system is extremely powerful, yet without strong values, a hard work ethic, and the proper attitudes, the system will produce only fair or good results. Our clients have the mindset to achieve great results, which is why we developed a comprehensive system to help you develop these values in your coworkers.
This powerful Values Training System should be used for a minimum of 6 months and can be used for up to 4 years. We have developed 12 Life Masteries Principles which are the focus for the first three to six months. These success principles are designed to move everyone in the same direction, toward the same vision, with the same attitude.
12 Life Masteries Principles
| 1. Walls of Opportunities | 7. The Lucky 13 Rule |
| 2. No Problems-- Only Opportunities | 8. Value in Life |
| 3. Ideal vs. Nothing | 9. Roller Coaster Mystery |
| 4. Time/ Priorities | 10. Stewardship |
| 5. Thinking, Not Knowing | 11. Focus: Get Better Results With Less Effort |
| 6. Great vs. Good | 12. Never Quit |
We often find that by using Business Masteries, individuals discover that reordering the same actions with the same people will produce dramatic improvements. It is similar to a phone number; by adjusting the order of the numbers, the results will be totally different. This system will provide the tools to scientifically monitor results and to adjust the actions so you can achieve the desired outcome.
Business Masteries Certificate
